His Branches Inc. is a nonsectarian Christian ministry that seeks to bring hope, healing and restoration to individuals, families, and entire neighborhoods.

Vision

His Branches is dedicated to the promotion and delivery of high quality medical, counseling, and collaborative services that bear witness to the real presence of the Kingdom of God and the transforming power of Jesus Christ by providing tangible solutions to the pervasive issues of social injustice and physical, spiritual and social poverty in the Greater Rochester community and beyond.

His Branches will endeavor to facilitate the coming of the Kingdom of God in our midst by modeling the establishment in underserved neighborhoods of modestly sized, readily accessible, culturally sensitive, multi-service Christian community centers that seek to address the health and wellness needs of their neighborhoods in ways that visibly glorify God in Christ and help draw the Body of Christ, His Church, together.

Spiritual, Christ-centered, Prayerful, Personal, Friendly, Supportive, Helpful, Hospitable, Caring, Progressive, Outreaching, Concern for the underserved, Integrity and trustworthiness, Mission/calling driven, Justice oriented, Kingdom consciousness, Representation/influence in community, "Anything worth doing is worth doing with excellence", Jesus is Lord and manifests through people, Marriage and family are important, Systemic in thinking, personal in approach, Business and economy minded in a social service world.

1. To foster and promote strategic, accountable, and effective intercessory prayer with a specific focus on the needs of the Greater Rochester area and its residents.
2. To develop Christ-centered collaborative health and wellness centers in underserved neighborhoods that will serve as catalysts for positive individual and social change.
3. To provide high quality, faith-based family health care that is accessible and affordable.
4. To offer preventive health/wellness education services that help clients learn how to stay healthy and reduce the risk of illness.
5. To provide access to individual and family therapy and counseling services to restore personal and family wholeness.
6. To offer access to quality consulting and research services for agencies, businesses, government, and those in the faith community interested in finding innovative solutions to social problems.
7. To offer support and capacity-building services to church and faith-based organizations in their efforts to meet expanding community needs.

1. Article 28 approval for GFM, then FQHC status.

2. Economically self-supporting medical program with at least 3 paid doctors on staff.

3. Active and successful Development/PR Committee/office/activity.

4. Embracing Options thriving with at least one satellite location.

5. Facility and Arnett/Warwick corner building occupied and in full service.

6. Fully developed Strategic Prayer network.

7. ISE fully staffed with regular daily onsite programming.

8. CCSM established, firmly linked onsite.

9. Counseling Center with multiple counselors, youth component, and support groups.

10. More committed involvement of RWC and/or other collaborative partners.

11. Broad array of coordinated volunteers and various networks of church supporters.

12. HB at tables of community discussion (city, community, church and corporate).

Strengths:

Knowledge, Experience, Passionate vision, Committed doctors and staff, Location and facility, Solid infrastructure, Already open and in operation >25 years in community, Patient base and goodwill, Dr. Morehouse's reputation, HBI relationship with established 501(c)3, Energy/commitment from Board, Local network of Christian physicians (MCCF), Strong neighborhood churches, National support from CMDA, Care Net, Focus on the Family and CCHF networks.

Weaknesses:

Dr. Morehouse wearing too many hats, Lack of funding/development program, Lack of shared operational Board vision, Loss of ED and need for administrative support, Lack of legal expertise, Only 2 docs, Not yet licensed as a CHC, No counseling/social services, No measurement/analysis tracking, Limited breadth and depth of community awareness, Lack of broad church support, Slow pace of patient care.

Opportunities:

Need in Crescent (growth), Federal support of faith-based initiatives, New Board members, Community support, Network of Christian physicians, Model faith-based care, Expand community goodwill/impact, Faith-based training (medical students and lay counselors), SWAN Alliance, Unmet community needs in crisis pregnancy, counseling obesity, mental health, drugs, etc.

Threats:

Difficulty becoming licensed due to liberal NYS legal code and mindset and potential local turf wars, OB privileges at hospitals (pro-abortion orientation), Coverage if one doc leaves, Difficulty attracting and being able to hire qualified docs, Spiritual warfare, Empty building next door with neighborhood drug dealing and gangs.